Stina PerssonSave StorySave this storySave StorySave this story You just left the salon feeling yourself after getting that box braid style that's been sitting on your Pinterest inspo board for months—life is good. But just a few short weeks later, as you've been enjoying your low-maintenance style, your braids start…

$84 at NulastinSave StorySave this storySave StorySave this story TL;DR: What it is: A peptide-pumped brow serum What it does: With twice-daily applications, this treatment can stimulate brow hair growth Who it’s for: Anyone looking for a long-term fix for sparse brows Overplucked your brows as a teen? I’ve been…

Getty ImagesSave StorySave this storySave StorySave this story Almost every day, I scroll through Olive Young’s Korean website like it’s TikTok. I’m always on the hunt for emerging K-beauty trends, and the best-selling products and ingredients at the South Korean mega-retailer tend to influence beauty shelves here in the US…

Adobe StockSave StorySave this storySave StorySave this story At Allure, we talk about foundation a lot. We chat about what we love, what’s been reformulated, and what our favorite makeup artists are using on their celebrity clients. Recently, however, the discussion has centered around foundations and getting older. As multiple…

Josalyn AndromedaSave StorySave this storySave StorySave this story In The Scenario, reporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special-effects makeup, and more are created. For this edition, Johnson interviewed Euphoria department head Donni Davy in the…

Collage: Briana Regifo; Source Photos: @sophiasinot, Getty ImagesSave StorySave this storySave StorySave this story We used to be a sparkly people. Before a big night out or even just dinner with friends, lids twinkled, cheekbones caught the light from every angle, and lip gloss doubled as a mirror. In the…

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story When your skin is easily irritated by what can feel like everything under the sun, the best sunscreens for sensitive skin may be your saving grace. The growing skin-care market is catering to…

Getty ImagesSave StorySave this storySave StorySave this story More than ever, consumers are wary of being taken for a ride. And if they feel like they’ve been scammed—be it by an $800 polyester dress or a face cream stuffed with filler ingredients—they’re taking to social media to talk about it.…

Courtesy of David Kim's Soho Dermatology officeSave StorySave this storySave StorySave this story “Are you turning me into a robot?” I ask David Kim, MD, a board-certified dermatologist in New York City, as he places an oversized adhesive bandage connected to a cord on my lower back…and plugs it in.…

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story [LAST UPDATED AT 7:02 A.M. ET ON APRIL 27, 2026] If there’s ever a time to stock up on your K-beauty favorites (or finally try the ones sitting in your cart), it’s Amazon’s Summer Beauty Event.…